The A.B. Duke Scholarship, Duke University's premier merit scholarship program, brings together people whose eclectic and electric minds are in constant motion. It's where insatiable inquiry transforms seekers into thinkers and thinkers into doers – and vice versa. Science and the arts coexist; risk and reason converge in the A.B. Duke Scholar.
NovelProjects teamed up with a large international advertising agency for this project – something we're getting pretty used to, even though we don't promote it much. They did the strategy and the visual thinking, and we built all the cool parts – like the social-networking inspired student profiles, photo galleries, blogs, and more. Basically, it's everything they need to let the best and brightest young minds know that Duke is a better pick than Harvard, Yale, or any of those other "what's basketball?" schools...